With web builders such as GoDaddy and Wix, creating web pages nowadays is not only easy but also cheap. However, creating web pages which are Google Ads ready and optimized for lead-generation requires a different approach altogether. True, you can launch shiny and premium-looking web pages using web builders, but chances are they won’t be Google-friendly. The worst thing that can happen to your web pages design is to go cheap and compromise the design of the website – your business’s marketing engine.
Web pages that rank well in search engines are created using SEO (Search Engine Optimization) strategies in design. Such web pages are likely to generate traffic sources from potential customers and wade off competition from similar sites. On the other hand, poorly designed web pages can lead to poor ranking on search engines, or even cause the entire site to be buried deep under the cyber sea – waste of investment. The ultimate goal of creating an e-commerce site is to attract potential customers who can convert into sales, and it starts with the design of web pages.
To build SEO and Google Ads ready web pages, you need to combine several key elements in the design of web pages and implement SEO best-practices in web page coding. A web page optimized for Google Ads is designed using SEO strategies such as; domain SEO, keyword research, on-page and off-page SEO, social media optimization, blogging outreach, citations, unique content etc. If you want to generate leads and to find potential customers for your products, you need a SEO-friendly website that compete effectively in search engines. Use best-practices in web page coding while keeping SEO at the top of the entire process.
Gaphic Design / Logo / Branding
A logo is an essential part of business brand identity and has a huge impact on how customers perceive your brand. A logo is the front face of your business; if you make it outstanding, people will take interest and associate with it. A professionally designed logo can communicate your brand’s personality, and has the power to create a good lasting impression.
If you need your business to stand out, choose a branding logo that build loyalty and trust. No matter the size of your business, a strong brand can create trust and instant recognition amongst your customers. By ensuring that your brand logo speaks your business values, you not only connect well with your customers, but also create better opportunities.
To create a professional logo for your business, start by defining your brand identity; what your business stands for, the values, inspiration and how you want the customers to perceive your brand. You can design your business logo (that’s if you have expertise) or outsource for professional logo designers based on your selected design, style and brand identity.
Pay close attention to the logo colours. There are certain meanings, emotions and ideas attached to colours. Your choice of logo colours should complement your business values and brand’s personality. As for the logo design, avoid trendy looks and instead, choose a versatile and timeless design that creates trust and instant recognition. Remember, a logo is the front face of your business so, don’t compromise on logo quality just to save a few bucks.
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