If you have an e-commerce site, you would like the site to be ranked higher on search engines like Google for increased conversion rate and profit margins. However, you will have to optimize your web pages to enhance the visibility and likelihood of being listed among the firsts by search engines; that’s Search Engine Optimization. For your site to be ranked well on Google, it must provide relevant content to what people are searching for such as information, products or services.
To get the right audience (and not random visitors) to your site, you need know what people are looking for in search engines. By use of SEO (on-site or off-site) and keywords research, you can funnel the target audience to your site to increase conversion rate and profit margins. The goal with SEO is to direct the right visitors to a website while increasing the likelihood of visitors completing a pre-determined action such as purchase. To rank well on search engines like Google, you need to optimise your website on choice of domain, subdomains, page urls, title tags, Meta description, content, content headings, link building etc.
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