Studies show that only 1-4% of site’s visitors complete the expected action such as making a purchase.
Conversion rate is the total number of completed actions on a given site versus the total number of visitors expressed as a percentage. While the calculation of conversion rate may seem straight-forward, the interpretation is not so obvious. For example, you could have a high conversion rate on your business newsletter campaign, but drifting off the target audience.
To increase conversion rate while attracting the right audience for your site, you need strategies to optimize your landing page(s). In a nutshell, you need to;
- Identify the target audience
- Optimize for traffic sources
- Plan for visitors’ engagement and
- Call to action
If your landing page is not converting enough, it may require re-designing to enhance users’ experience and engagement. Optimizing a landing page by re-designing may vary, from simple modifications such as changing the position or color of a button, page fonts or form layout to a total overhaul of the landing page. Studies show that new visitors spend less than 15 seconds on a landing page. So, avoid using landing pages with deterring designs such as flashy banners and instead, use the preferred minimalistic landing page approach.
If you need to consistently improve your business sales conversion rate, you need to regularly optimize the existing Ad campaigns. PPC Tuneup Service ensures Google Ads are performing optimally by diagnosing Ads flaw, optimizing sales conversion, re-creating account structure, reviewing keyword relevance, testing conversion tracking etc.
With PPC Tuneup, you can develop and implement profitable bidding strategies to boast campaigns performance in your business. Moreover, if you are outsourcing for Google Ads Management, you can request the agency for PPC Tuneup Service as part of the package to unleash the full potential of your Google Ads.
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